Campaigns combine research and goals with all the creative design elements to create a final product. My most exciting projects have been working on campaigns. I enjoy the process of coming up with the initial concept to making adjustments throughout its run.

“Unity of Effort” Celebration Campaign

The Unity of Effort is an annual event that honors and recognizes military, veterans, first responders, law enforcement, and security personnel. The purpose is to say “thanks” to responders, while also bringing the community together for a family-fun, summer event. The goal of this campaign was to promote the event as a festival (not as a company-sponsored event), increase awareness of Unity of Effort, increase attendance from the last two years, and increase the length of time that people stayed at the event.

Fall Spectacular Special Event Campaign

In an effort to reach more members of the community, especially those who have never been to the campus, Peninsula College created Fall Spectacular. The Marketing Department was tasked with promoting the event. Our goal was to invite community members to learn about Peninsula College’s services, facilities, and faculty in an inclusive environment, while building fond memories of the campus.

Peninsula College New Programs Campaign

The goal of this project was to promote Peninsula College’s new programs for the fall. The campaign’s secondary goal was collecting contact information into our CRM. The Marketing Department was instructed to develop a campaign that was “edgy,” showed the community that the college was relatable, and create something different than the college’s previous, more traditional campaigns.