The Challenge

Security Services Northwest needed an updated brand identity that reflected the company’s growth and its expanding market. The company was preparing to launch a redesigned website and ramp up advertising efforts, so this was a prime time to upgrade the visual brand and further support these new developments.

The challenge was to modernize the brand without ruining its existing recognition. The logo and its core colors remained a strong, recognizable asset, so those would not be altered. The redesign required maintaining brand recognition while creating a more contemporary, cohesive appearance that would translate across all marketing channels.

The Project

Much of SSNW’s audience stems from online traffic, so we used the digital experience as the foundation for the refreshed identity. The typography and color schemes of the website became the core of the redesign. A gold accent color was added to the existing color palette, which provided a strong visual contrast to the established black, white, and blue, colors. The new color scheme symbolized professionalism and trust. By focusing on modern layouts, bold typography, and flexible design elements, the brand could be used across web, digital, and print.

The Outcome

The result was a simple but bold brand identity that felt fresh while remaining recognizable. The updated brand aligned with the redesigned website and presented a professional look that complemented the company’s mission.